Landing Page Redesign — Curriculum Modules

Project Brief:

Goal:

<aside> 💡 To condense each course syllabus into readable microcopy while also giving prospective students an in-depth snapshot of what to expect to learn from each unit.

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Stats:

<aside> 🔑 The course modules ranked No. 1 as the most clickable area within the landing page copy, comprising 43% student engagement.

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Process:

<aside> 💡 Working off of completed syllabus pages, I further condensed technical content to make them accessible and readable to student prospects. This work required a balance of conveying technical knowledge succinctly within a compact space. A sample of copy from a selection of courses are in the screen grabs below, along with links to the full pages.

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Deliverables:

<aside> 🔑 28 Total Landing Pages

• 14 Paid Pages
• 14 Unpaid Pages

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Full Link to UI/UX Course Page

Full link to Tech Sales Course Page

Full Link to Data Analytics Course Page