Project Brief:

Goal:

<aside> 💡 To give prospective students a detailed preview of course content while setting expectations for the course and supporting Springboard’s new branding strategy.

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Stats:

<aside> 🔑 The syllabus ranked No. 2 as the most clickable area within the landing page copy, comprising 37% student engagement.

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Process:

<aside> 💡 To fully realize the content design of the syllabus, I retained technical knowledge of each course, empathized with prospective learners in their journey, and paid specific attention to how visual elements intertwine with and complement the copy.

I collaborated with both branding and marketing teams to find that delicate balance, which resulted in 14 syllabus deliverables. A sample of the design process (before and after page designs) is explained in the screen grabs below.

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Deliverables:

<aside> 🔑 14 Total Syllabi 10–25 pages in length depending on each course

See Sample of Full Syllabus Design

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Before

What did not work?

❌  Copy in Google Docs format

❌ Old branding

❌  Few design and visual elements

After

UI/UX Career Track Syllabus

What works?

✅ Syllabus migrated to Adobe InDesign

✅ Copy and graphic design elements flow together

✅ Shows the value of building a portfolio of projects

✅  Core units give students a succinct overview ✅  New Springboard branding