<aside> 💡 To give prospective students a detailed preview of course content while setting expectations for the course and supporting Springboard’s new branding strategy.
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<aside> 🔑 The syllabus ranked No. 2 as the most clickable area within the landing page copy, comprising 37% student engagement.
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<aside> 💡 To fully realize the content design of the syllabus, I retained technical knowledge of each course, empathized with prospective learners in their journey, and paid specific attention to how visual elements intertwine with and complement the copy.
I collaborated with both branding and marketing teams to find that delicate balance, which resulted in 14 syllabus deliverables. A sample of the design process (before and after page designs) is explained in the screen grabs below.
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<aside> 🔑 14 Total Syllabi 10–25 pages in length depending on each course
See Sample of Full Syllabus Design
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What did not work?
❌ Copy in Google Docs format
❌ Old branding
❌ Few design and visual elements
What works?
✅ Syllabus migrated to Adobe InDesign
✅ Copy and graphic design elements flow together
✅ Shows the value of building a portfolio of projects
✅ Core units give students a succinct overview ✅ New Springboard branding
